We strongly believe only genuine,unique ideas will help in solving real world problems.
We need ideas to solve problems in general.We need business ideas to solve business problems. We need unique business ideas to come up with business models to make an impact in the highly competitive business environment.
We believe even the best business software in the world installed in any company do not have answers for business problems in an economic downturn. Business software cannot generate unique business ideas.
We believe new entrants in any product category or service cannot make a dent in the market with a me-too marketing or business strategy or business model that are fundamentally based on me-too ideas.
We want management of any business to realise that me-too business strategy or business model will hardly work except for any genuinely distinct product.
We believe ideas should drive management,business model,strategy, marketing, and sales.
Hence, we focus on Ideation/ Ideas to solve very difficult business problems.
Customers who face a real business problem/ challenge have the obvious choice of using one/ all of the big/ famous names in management consulting business and spend a lot of money. Or they can approach us for out-of-the-box ideas with little downside risk.
We also focus on ideation and ideas to help management of business organisations come out of their straightjacketed thinking.
Customer is king, customer focus,customer relationship management programmes...are fads with most organizations.We will soon see that in the real world how distant are many companies from their customers.There is a clear disconnect between the company and its customer.
I bought a Samsung Refrigerator and a Samsung Front Loading Washing Machine in the year 2000.Both these products performed below par. The refrigerator was not probably designed for INDIAN CONDITIONS.Since both these products costs quite a sum I just could'nt condemn them.
I switched to Whirlpool washing machine in 2006.I thought the products' sixth sense will make sense.The revenue driven outsourced service provider sold a service contract,stand,and water softener.Till date he is yet to provide service.So in reality SAMSUNG was oblivious to my brand switch.Whirlpool is also ignorant about poor service by their outsourced service provider.Whirlpool, too, will be unaware when I switch to another brand as Whirlpool does'nt make any sense to me.
In 2008 I bought a Whirlpool refrigerator(replacement for Samsung Refigerator) that also was endowed with sixth sense.That one turned out to be defective.It was replaced again with a defective one.The third replacement works, but not satisfactorily.The front door panel is rusting near the door handle and this was brought to the notice of the company who don't see any sense in taking action.But,visitors to our house are witness to the rusty refrigerator.No doubt,I won't buy a Whirlpool again.But my decision would not make any sense to Whirlpool.
Bye,bye Samsung brand appliances,Whirlpool brand appliances.
In the year 2002 I bought a TATA INDICA petrol car much against the wish of my wife who had more faith in MARUTI.I soon started regretting my decision.I almost changed every part of the car.The replaced parts have an unpredictable life.For example,I changed the exhaust pipe 4 times in 8 years.When I questioned the dealer about quality,he replied that he had brought it to the notice of company who for some unfathomable reason did not take any action.Obviously,I will not be buying a TATA car again during my lifetime.Bye,Bye TATA brand cars.
Sanskrit verse in Roman Script." Ano Bhadraaha Kritao Yantu Vishvataha."
Sanskrit verse meaning " Let noble thoughts come to us from all directions"
Everything is converted into thoughts which in turn gets converted into action. This verse when applied in the context of a business organisation means each individual who constitute an organisation should welcome knowledge from all directions and for this to happen each individual has to be open minded. When each individual who constitute a business organisation behave like this that organisation will have the capacity to survive any hostile business environment.
Sanskrit verse in Roman Script
"Om Sahanau vavatu, sahanau bhunaktu Sahaveeryam karavavahai Tejasvina vadheetamastu, Maa Vidvishavahi".
Sanskrit verse meaning
" Let us live in harmony, let us share the harvest let our thoughts and deeds create synergy to illuminate the Globe."
This verse when applied in the context of a business organisation means each individual who constitute an organisation strive to live in harmony with others,have a tendency to share the benefit(harvest), have an inclination to share their thoughts and work to create synergy to make the business organisation shine. Any business organisation that has its culture based on the essence of these verses will be able to manage with little supervision,face competition,survive changing business environment, keep costs low,adapt and change continuously.
These verses contain the essence of many management books and concepts on organisational learning, attitude,teamwork,group behaviour.....
